WHERE TO START

  • Choose yourself
    • Resources for choosing yourself
  • So, you’re starting a blog
  • Goals and purpose
  • Focused topics
  • Naming your blog
  • Resources for starting

DESIGN

  • Blogging platforms
    • Resources for blogging platforms
  • Effective design
    • BONUS: Interview with Kara Haupt of K. Haupt Creative
  • Navigation
    • Resources for navigation
  • Designing for conversion
    • Resources for blog design conversion
  • Sidebar strategy
    • Resources for sidebar strategy
  • BONUS:  Discounted site design from Kara Haupt

CONTENT

  • Why is your blog content important?
    • Resources on the importance of blog content
  • What is your blog’s message?
    • Resources for your blog’s message
  • What should you blog about?
    • Resources for choosing blogging topics
  • Writing pillar content
    • Resources for writing pillar content
  • Including YOU in your content
    • Resources for including YOU in your content
  • Writing your ABOUT page
    • Resources for writing your ABOUT page
  • Formatting best-practices
    • Resources for formatting
    • Search Engine Optimization
      • Resources for SEO
      • Exclusive discount: SEO site audit
  • Using images in your blog posts
    • Resources for using images in your blog posts
  • Planning and using an editorial calendar
    • Resources for using an editorial calendar
  • Accepting guest posts
  • Build trust with your readers
    • Resources for building trust with your readers

MONETIZATION

  • Getting started making money
    • Resources for getting started making money
  • Selling affiliate products
    • Resources for selling affiliate products
    • BONUS: Video interview with Kristin of rukristin papercrafts
  • Selling physical products
    • Resources for selling physical products
    • BONUS: Video interview with Elise of EliseJoy.com
  • Selling digital products
    • Resources for selling digital products
    • BONUS: Video behind-the-scenes of WishList
    • BONUS: Video interview with Mollie of Wild Olive
    • Exclusive discount: eBook design
  • Selling services
    • Resources for selling services
  • Sponsors and advertisers
    • BONUS: Video interview with Sarah of Yes and Yes
    • Resources for making money with advertising

MARKETING

  • Your blog’s message
  • Your ideal blog reader
    • Resources to determine your ideal blog reader
  • Content marketing
    • Resources for content marketing
  • Using social media to promote your blog
    • Twitter
    • Facebook
    • Google+
    • Instagram/Flickr
    • Pinterest
    • Resources for using social media to promote your blog
  • Using video to promote your blog
    • Resources for using video to promote your blog
  • Buying ads to promote your blog
    • Resources for buying advertisement
  • Writing sales copy
    • Features vs Benefits
    • Resources for writing sales copy
  • Calls to action
    • Resources for calls to action
  • Email marketing
    • Resources for email marketing
    • Autoresponder strategy
      • Resources for autoresponders
    • BONUS: Video behind-the-scenes of an email marketing set-up
  • Using landing pages
    • Resources for landing pages
    • BONUS: Video easiest way to create a landing page
  • Basic launch strategy
    • Resources for launching products
    • How to launch the **** out of your ebook
  • Guest posting
    • Resources for guest posting
    • Connect: A Simple Template for Guest Posting
    • BONUS: Video interview with Megan of The Nerd Nest
  • Building community
    • Resources for building community
    • BONUS: Video interview with Kam of Campfire Chic
    • BONUS download: 3 ways to engage readers from Campfire Chic
  • Running an affiliate program

LONG TERM MAINTENANCE

  • Build your long-term strategy
  • Staying productive
    • Resources for staying productive
  • Planning for blogging breaks
    • Resources for planning for blogging breaks
  • Handling burn out
    • Resources for handling burn out
    • BONUS: video interview with Rachel from Smile and Wave
  • Dealing with negativity
    • Resources for dealing with negativity
  • Avoiding blogger drama
    • Resources for avoiding blogger drama
  • Beating creative blocks
    • Resources for beating creative blocks
  • Understanding analytics
    • Resources for site analytics
  • Collaborating and building relationships
    • Collaborating resources

REMODELING